Land area
- King Country: 9,550 sq km
- New Zealand: 268,690 sq km
Climate
(National Institute of Water and Atmospheric Research data, 1971–2000)
Taumarunui
- Mean temperature, January: 18.3°C
- Mean temperature, July: 7.5°C
- Mean annual rainfall: 1,517 mm
- Mean annual sunshine: 1,629 hours
Total population, 2006 and 2013
- King Country: 27,225 (2006); 25,938 (2013)
- New Zealand: 4,027,947 (2006); 4,242,051 (2013)
Ethnic affiliation, 2013
European
- King Country: 71.6%
- New Zealand: 74.0%
Māori
- King Country: 36.4%
- New Zealand: 14.9%
Pacific Island
- King Country: 2.9%
- New Zealand: 7.4%
Asian (including Indian)
- King Country: 2.3%
- New Zealand: 11.8%
Middle Eastern, Latin American, African
- King Country: 0.2%
- New Zealand: 1.2%
Principal tribes and sub-tribes
Ngāti Maniapoto, Ngāti Tūwharetoa, Te Āti Haunui-a-Pāpārangi
Population of major urban areas, 2013
- Taumarunui : 4,503
- Te Kūiti: 4,218
Age distribution, 2013
Under 15
- King Country: 23.5%
- New Zealand: 20.4%
15–64
- King Country: 62.6%
- New Zealand: 65.3%
65 and over
- King Country: 13.9%
- New Zealand: 14.3%
Employment by industry, 20131
(Figures are for workers aged 15 and over, in selected industries in which the region’s employment pattern is most distinctive)
Agriculture, forestry and fishing
- King Country: 24.5%
- New Zealand: 5.7%
Education and training
- King Country: 8.7%
- New Zealand: 8.6%
Retail trade
- King Country: 7.1%
- New Zealand: 10.1%
Unemployment, 2013
- King Country: 4.7%
- New Zealand: 7.1%
Livestock numbers, 20122
Sheep
- King Country: 2,053,829
- New Zealand: 31,262,715
Dairy cattle
- King Country: 301,169
- New Zealand: 6,445,681
Beef cattle
- King Country: 297,746
- New Zealand: 3,734,412