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Facts and figures

Iwi (tribal) identification

In the New Zealand censuses since 1991, residents of Māori descent were asked to indicate the tribe to which they were affiliated. The figures below show the number who indicated Te Whakatōhea (including those who indicated more than one tribe), and the regions where they were found in the greatest numbers.

The only previous census asking Māori to indicate tribal affiliation – but not of multiple tribes – was that of 1901.

Also shown are the numbers of the tribe living in the major regions at the 2001 census.

  • 1901 census: 599
  • 1991 census: 5,637
  • 2001 census: 9,948

Major regional locations

  • Bay of Plenty: 4,407
  • Auckland: 1,791




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