Story: Advertising

More links and websites

• Advertising Standards Authority

  The ASA website gives details on advertising codes, past decisions, and how to make a complaint.

• Communication Agencies Association of New Zealand

  The website of CAANZ gives news about New Zealand advertising and showcases successful advertisements.

More suggestions and sources

• ‘50 years of advertising.’ AdMedia 17, no.1 (February 2002): 4–44.

• Day, Patrick. A history of broadcasting in New Zealand. Vol. 1, The radio years. Auckland: Auckland University Press in association with the Broadcasting History Trust, 1994.

• Day, Patrick. The making of the New Zealand press: a study of the organizational and political concerns of New Zealand newspaper controllers, 1840–1880. Wellington: Victoria University Press, 1990.

• Ilott, Jack. Creating customers: the story of Ilott Advertising, New Zealand, 1892–1982. Auckland: Ray Richards Publisher, 1985.

• ‘You’re soaking in it!’ [videorecording]. Producer and director, Bryan Bruce. Wellington: Bryan Bruce Productions, 1994.