Story: Advertising All images & media From page 1 – Colonial newspapers New Zealand Company poster Otago Witness, 1851 Dinneford's Magnesia Lea and Perrins Worcestershire sauce (1st of 2) Newspaper advertisements, 1890 (2nd of 2) From page 2 – Advertising agencies, 1891–1970 J. Ilott's business card, 1899 Edmonds Baking Powder advertisement J. Inglis Wright National Party advertisement Advertising Wellington From page 3 – Radio and other advertising methods Advertising hoardings (1st of 4) Tram advertisements (2nd of 4) Advertisements on stamps (3rd of 4) Window display (4th of 4) Aunt Daisy It's in the bag radio show, 1959 Support for Radio Hauraki From page 4 – Television advertising Refrigerator advertisement Abel's Supermarket, 1961 From page 5 – Creative advertising National Party advertisement Saatchi & Saatchi awards 'Dear John' From page 6 – Marketing and regulation Annual advertising turnover, 1998–2007 Magazine advertising (1st of 4) Mars Bar billboards (2nd of 4) Advertisement on the back of a bus (3rd of 4) Advertising on a rugby league jersey (4th of 4) Junk mail Anti drink-driving advertisement Cartoon about smoking sponsorship From page 7 – Advertising and New Zealand society K. P. Life Salt Fernleaf butter advertisement Len Potts (1st of 2) Bank of New Zealand Advertisement, 1990 (2nd of 2) Toyota Hilux advertisement, 1999 New Zealand Insurance commercial