Advertising campaigns

An article on the AdMedia archive website about New Zealand’s favourite advertising campaigns, from August 2003.

Advertising Standards Authority

The ASA website gives details on advertising codes, past decisions, and how to make a complaint.

Communication Agencies Association of New Zealand

The website of CAANZ gives news about New Zealand advertising and showcases successful advertisements.

‘50 years of advertising.’ AdMedia 17, no.1 (February 2002): 4–44.

Day, Patrick. A history of broadcasting in New Zealand. Vol. 1, The radio years. Auckland: Auckland University Press in association with the Broadcasting History Trust, 1994.

Day, Patrick. The making of the New Zealand press: a study of the organizational and political concerns of New Zealand newspaper controllers, 1840–1880. Wellington: Victoria University Press, 1990.

Ilott, Jack. Creating customers: the story of Ilott Advertising, New Zealand, 1892–1982. Auckland: Ray Richards Publisher, 1985.

‘You’re soaking in it!’ [videorecording]. Producer and director, Bryan Bruce. Wellington: Bryan Bruce Productions, 1994.