The liquor industry has been one of New Zealand's most powerful interest groups. Strong prohibition sentiment in the early 20th century threatened the liquor trade and led the industry to organise and vigorously defend its interests. In 1914 a nationwide deputation of Licensed Victuallers and Allied Trade Representatives went to Parliament to lobby Prime Minister William Massey. The large group was photographed on the steps of the General Assembly Library.
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Reference: Bill Brien, 100 years of hospitality in New Zealand: the people, the politics, the passion.Wellington: Wellington Museums Trust in association with the Hospitality Association of NZ, 2003, p. 18.
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