Story: Bay of Plenty region

Kiwifruit

Kiwifruit

In 1959 the Chinese gooseberry was renamed kiwifruit, with publicity campaigns to increase awareness and sales. This promotional card from the 1980s gives a recipe for kiwifruit-topped cheesecake, one of a series of cooking suggestions.

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How to cite this page:

Malcolm McKinnon, 'Bay of Plenty region - Economic ups and downs: 1970s to 2000s', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/5635/kiwifruit (accessed 19 March 2024)

Story by Malcolm McKinnon, updated 1 Aug 2016