Story: Sailing and windsurfing
Peter Blake’s wife Pippa gave him a different pair of socks for each yachting campaign, for good luck. For the 1995 America’s Cup campaign in San Diego, the socks were red, and every time the New Zealand yacht Black Magic went on the water, Blake would wear them. On one occasion he was injured, there were no red socks on board, and for the only time in the 1995 campaign the black boat lost. The team started to wear red socks – and continued to win. In support of the challenge, many New Zealanders wore red socks, from the prime minister to bus drivers.