Story: Women and men

In this photograph a model family in a model kitchen show an idealised image of life in the 1960s. Electrical appliances are displayed on an immaculately clean bench-top and orderly table. Dad has breakfast and helps feed the youngest child, while Mum slices bread. Everyone is wide awake, well-dressed and groomed, with no rushing and no sign of stress. The photo was produced by the National Publicity Studios, who assisted government departments and state agencies to create favourable images of New Zealand life.