Story: Taranaki places

Manaia, bread capital

Manaia, bread capital

The small town of Manaia is the hub of a thriving bakery industry, and promotes itself as the ‘bread capital’. Alfred Yarrow originally began a family bakery in Turakina, south of Whanganui, but moved it to Manaia in 1923. In 2009 Yarrows Family Bakers employed more than 200 people in a 24-hour, seven-day-a-week operation. It supplied bread and frozen pastries around New Zealand, as well as to markets in the United States, the Pacific and South-East Asia.

Using this item

Private collection
Photograph by Caren Wilton

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

All images & media in this story

How to cite this page:

Ron Lambert, 'Taranaki places - Waimate plain', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/25907/manaia-bread-capital (accessed 20 April 2024)

Story by Ron Lambert, updated 1 Sep 2016