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Story: Hawke’s Bay region

Fruit bowl float

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Fruit bowl float

In the 20th century Hawke’s Bay was marketed as the ‘fruit bowl of New Zealand’. This float, entered by Woolworths in the annual Hastings Blossom Festival, picks up on this theme. The bright colours of the heaped fruit bowl topped with cascading grapes won its maker a commendation from the judges.

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Hastings District Council

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How to cite this page

Kerryn Pollock, Hawke’s Bay region – Horticulture, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/23908/fruit-bowl-float (accessed 11 June 2026).

Story by Kerryn Pollock, published 22 January 2010, updated 1 July 2015.