Image
By 1890 newspaper advertisements had elaborate imagery, a mixture of typefaces, trademarks –such as Nelson Moate & Co.’s pagoda – and catchy slogans. In this example from the Evening Post Nelson Moate & Co proclaimed theirs ‘the best teas in the world’, and included endorsements from other newspapers, while Edwin Arnold’s perambulators were ‘the babies’ friend’.
Using this item
National Library of New Zealand, Papers Past
Reference: Evening Post, 5 May 1890
Permission of the National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.