Story: Knowledge-based industries

A snowboarder named Steve Dunstan (left) and a skateboarding design student, Dan Buckley (second from right, under lampshade), set up Huffer Clothing in 1997 to make board-sports inspired fashion. Together with a design team including Aaron Styles and Rachel Buckley (all seen here in their Queen Street headquarters in Auckland in 2008), their friendly, functional streetwear is sold in Australia, Japan, Germany and Switzerland.