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Story: Wairarapa region

Martinborough reinvented

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Martinborough reinvented

Since the 1990s the rural service town of Martinborough has reinvented itself as a wine village. Many of its buildings have been gentrified – or moved from other areas – and contain eateries and speciality shops, mainly catering for tourists. The refurbished Martinborough Hotel is a symbol of this transformation.

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Private collection

by Colin Hicks

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How to cite this page

Ben Schrader, Wairarapa region – Overview, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/12055/martinborough-reinvented (accessed 11 June 2026).

Story by Ben Schrader, published 2 March 2009, updated 1 March 2017.