Story: Amateurism and professionalism
'Fresh Up – it's got to be good for you'. This 1978 television commercial was certainly good for world-beating middle-distance runner John Walker's income. He took a gold medal for the 1,500 metres in the 1976 Montreal Olympics and soon afterwards signed to appear in this advertising campaign. He later won another Commonwealth Games medal, while nominally still an amateur athlete.
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New Zealand Film Archive Ngā Kaitiaki O Ngā Taonga Whitiāhua
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