Skip to main content

Story: Whanganui places

Roadside Stories: Taihape, gumboot capital

Gumboots – black rubber Wellington boots – were celebrated by satirist John Clarke in his comic persona as laconic farmer Fred Dagg, who sang the boots’ praises in the 1970s. In the 1980s, suffering from job losses and a rural economic downturn, the small town of Taihape rebranded itself as the world’s gumboot capital. Today it still hosts an annual Gumboot Day.

Listen to a Roadside Story about gumboots and Taihape. Roadside Stories is a series of audio guides to places around New Zealand.

Using this item

YouTube: Manatu Taonga's channel

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

All images & media in this story

How to cite this page

Diana Beaglehole, Whanganui places – Taihape district, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/interactive/35309/roadside-stories-taihape-gumboot-capital (accessed 11 June 2026).

Story by Diana Beaglehole, published 10 January 2012, updated 15 June 2015.