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Story: Advertising

Refrigerator advertisement

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Refrigerator advertisement

The 1950s saw the growth of new homes and suburbs around New Zealand cities. There was also an increase in new consumer goods such as gramophones, cars, furniture and refrigerators. This advertisement for a large fridge, from about 1955, was typical in its appeal to the well-organised homemaker.

Courtesy of Fisher & Paykel Appliances

Using this item

Alexander Turnbull Library

Reference: Eph-A-HOUSEHOLD-1955-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Jock Phillips, Advertising – Television advertising, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/22415/refrigerator-advertisement (accessed 14 June 2026).

Story by Jock Phillips, published 4 March 2010.