Story: Rural clothing

Southern man poster

Southern man poster

This Speight’s beer advertising poster from the early 1990s plays on the stereotype of a southern man – a beer-drinking rugby lover who wears a Swanndri.

About this item

Speight's Heritage Centre

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

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How to cite this page:

Bronwyn Labrum, 'Rural clothing - Hats, footwear and oilskins', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/18499/southern-man-poster (accessed 29 March 2017)

Story by Bronwyn Labrum, published 24 Nov 2008