Iwi (tribal) identification
In the 1991, 2001 and 2006 New Zealand censuses, residents of Māori descent were asked to indicate the tribe to which they were affiliated. The figures below show the number who indicated Te Whānau-ā-Apanui (including those who indicated more than one tribe), and the regions where they were found in the greatest numbers in 2013.
- 1991 census: 7,182
- 2001 census: 9,951
- 2006 census: 11,808
- 2013 census: 12,951
Major regional locations
- Bay of Plenty: 4,344
- Auckland: 2,367