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Story: Advertising

'Dear John'

Tony Williams, a long-time film director, made this television advertisement for BASF recording tapes about 1981. It was spectacularly popular and won the CLIO Golden Lion at Cannes in 1982. The creativity and fine acting was typical of some of the more original New Zealand television advertising of the 1980s.

Courtesy of BASF New Zealand

About this item

Colenso BBDO

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How to cite this page:

Jock Phillips. 'Advertising', Te Ara - the Encyclopedia of New Zealand, updated 4-Mar-10
URL: http://www.TeAra.govt.nz/en/advertising/5/3