Most of New Zealand’s kiwifruit crop is exported. Export volumes increased from 50 million trays in 1990 to around 65 million trays for most of the 1991–2004 period, and then to just over 80 million trays between 2005 and 2008. During this entire period the price export growers received has fluctuated from less than $2 to $6 for each tray of export fruit. Prices are affected by the volume of kiwifruit supplied to international markets by competitor countries.