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Story: Hawke’s Bay region

Canned splendour

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Canned splendour

Wattie’s is an iconic Hawke’s Bay company. Founded in Hastings in 1934, the food-processer went on to become one of the region’s most successful and enduring businesses. Wattie’s has manufactured a diverse range of products but is best known for its canned fruit and vegetables, and a staple New Zealand condiment – tomato sauce.

Photo courtesy of Heinz Wattie’s

Using this item

Te Ara - The Encyclopedia of New Zealand

Reference: K. W. Elliot, Canning by Watties: the foundation and development in 20 years of J. Wattie Canneries Limited, NZ. Hastings: Pictorial Publications, 1954, p. 33

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How to cite this page

Kerryn Pollock, Hawke’s Bay region – Horticulture, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/23911/canned-splendour (accessed 10 June 2026).

Story by Kerryn Pollock, published 22 January 2010, updated 1 July 2015.