This television clip describes the way New Zealand was presented at the 1992 International Exhibition at Seville in south-east Spain. Visitors to the New Zealand pavilion were greeted outside by a Māori kapa haka group in front of a dramatic wall of rocks. They were then taken into a theatre and introduced to both the natural environment of the country and its creative culture. The aim was to encourage a brand awareness of New Zealand in the hope that people would be more likely to buy goods from – or visit – New Zealand.
Te whakamahi i tēnei tūemi
NZ On Screen
Reference:
The party's over. Producer and director Tom Finlayson. Wellington: Images Ink, 1992
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