After failing to trademark the name ‘kiwifuit’, New Zealand fruit growers developed the trademark Zespri to ensure their product had a unique place on the world market. Here Glen Arrowsmith, sustainability manager for Zespri, sits in a Mt Maunganui cool store surrounded by trays of kiwifruit headed offshore.
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New Zealand Herald
Reference:
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Photograph by Alan Gibson
Permission of the New Zealand Herald must be obtained before any re-use of this image.
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