City shops have traditionally put considerable care into displaying goods in their windows. Here, a bottle store uses the white horse trademark to promote White Horse whisky. Interestingly, in a New Zealand of the 1920s and 1930s, when temperance sentiments were still strong, the words emphasise the whisky’s medical value, rather than its taste or alcoholic effects.
Te whakamahi i tēnei tūemi
Alexander Turnbull Library, Frederick Nelson Jones Collection (PAColl-3051)
Reference:
1/1-011465; G
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.
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