These preliminary designs, by the Wellington firm Shift, incorporated the Te Ara logotype, the 'mood boards' and the first actual encyclopedia content. They aimed to present the content in a clear and appealing way that made the most of the advantages of an online publication.
Te whakamahi i tēnei tūemi
Te Ara - The Encyclopedia of New Zealand
Artwork by Shift
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Tāpiritia te tākupu hou