Māori Television's light entertainment programmes – including makeover show Marae DIY, agony-aunt panel show Ask your auntie and talent quest Homai te pakipaki – were widely enjoyed. Game show It’s in the bag was a success for the channel. Hosted by Pio Terei and Stacey Morrison, the show’s humour and use of te reo Māori (the Māori language) mark it out from its earlier incarnations. Before the Māori Television version began in 2009, It’s in the bag was a Television New Zealand staple from the 1970s to the 1990s. It had begun in the 1950s as a radio show.
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