Story: Economy and the environment

Genesis Energy advertisement

Genesis Energy uses environmental imagery (in this case pūkeko) to get across its message about how it generates its electricity.

About this item

Genesis Energy

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How to cite this page:

Eric Pawson, 'Economy and the environment - Environmental branding and carbon neutrality', Te Ara - the Encyclopedia of New Zealand, (accessed 6 December 2016)

Full story by Eric Pawson, published 11 Mar 2010