Story: Meat and wool

Sports stars advertising beef and lamb

The New Zealand Beef and Lamb Marketing Board have used Sarah Ulmer and Caroline and Georgina Evers-Swindell, three gold medal winners from the 2004 Athens Olympic games, to advertise their products. This video was part of the ‘Feel Twice as Good’ campaign, made to promote the benefits of lean red meat in people’s diets.

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Beef and Lamb New Zealand

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How to cite this page:

Alistair Nicol and Caroline Saunders, 'Meat and wool - Marketing beef', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/19229/sports-stars-advertising-beef-and-lamb (accessed 29 March 2024)

Story by Alistair Nicol and Caroline Saunders, published 24 Nov 2008