For at least the first half of the 20th century New Zealand mothers were encouraged to follow a strict four-hourly routine of feeding their babies as laid down by the Plunket Society, a child health organisation. The society published Frederic Truby King’s book, Feeding and care of baby (1913), which included this clock face prescribing exact times for food, bath, sleep and exercise.
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Te Ara - The Encyclopedia of New Zealand
Reference:
F. Truby King, Feeding and care of baby. Auckland: Whitcombe & Tombs, 1942, p. 74
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