Story: Sheep farming
When sheep farming declined after the restructuring of the economy in the mid-1980s, Mike Moore, minister for trade, came up with the idea of lamburgers as a way of marketing New Zealand's sheep meat. He claimed that if every American ate one lamburger a year, there would not be enough sheep to meet the demand. The problem was getting Americans to eat any lamburgers at all.
About this item
This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.