Story: Rural tourism
This picturesque farming scene, complete with sheep, rustic buildings and rolling pasture, was used to advertise coach tours of New Zealand in the 1980s. Rural tourism began to grow in that decade, as economic change made additional sources of income necessary for farmers. The government tourist department also increased its promotion of rural attractions to overseas visitors.
Courtesy of Tourism New Zealand
About this item
Alexander Turnbull Library
Reference: Eph-D-TOURISM-1982-01
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Matauranga o Aotearoa, must be obtained before any re-use of this image.