Story: Inner-city living

Advertising apartments

Advertising apartments

In the early 2000s inner-city apartment builders targeted their developments at young professional couples and those without children – apartment living was largely seen as unsuitable for families. This 2007 billboard, advertising a new Wellington apartment block, suggests that the besotted young couple pictured have just stepped out from their apartment for a glamorous night on the town.

Using this item

Private collection
Photograph by Ben Schrader

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

All images & media in this story

How to cite this page:

Philip Morrison and Ben Schrader, 'Inner-city living - Inner-city people', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/23755/advertising-apartments (accessed 29 March 2024)

Story by Philip Morrison and Ben Schrader, published 11 Mar 2010