National Party campaign booklet, 1949

National Party campaign booklet, 1949

During the 1949 election campaign, the National Party pictured itself in booklets such as this as representing the nuclear family, the ideal social unit of those years. After winning the 1949 election, National tightened its hold on power in 1951. Prime Minister Sidney Holland asked the country to endorse his handling of the bitter waterfront strike of that year in a snap election. Listen to Holland address the nation by radio after National’s victory, alluding to the waterfront issue.

Sound file from Radio New Zealand Sound Archives Ngā Taonga Kōrero. Any re-use of this audio is a breach of copyright. To request a copy of the recording, contact Sound Archives Ngā Taonga Kōrero (Sid Holland, 1951/Reference number CDR1163)