Story: Rural clothing

Southern man poster

Southern man poster

This Speight’s beer advertising poster from the early 1990s plays on the stereotype of a southern man – a beer-drinking rugby lover who wears a Swanndri.

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Speight's Heritage Centre

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How to cite this page:

Bronwyn Labrum, 'Rural clothing - Hats, footwear and oilskins', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/18499/southern-man-poster (accessed 29 March 2024)

Story by Bronwyn Labrum, published 24 Nov 2008