Advertisement for Solid Energy, 2005
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Advertisement for Solid Energy, 2005
Solid Energy is a state-owned enterprise, the successor to State Coal Mines, and in 2005 was producing about 4 million tonnes of coal a year. This advertisement appeared in 2005, when the rising price of oil and the imminent exhaustion of Māui gas supplies made coal appear a more attractive energy option for New Zealand. The major obstacle for future use was atmospheric pollution from coal-burning, and advertisements such as this one were designed to associate coal with bright, clear and clean air.
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