View Te Ara in

Story: Beach culture

Timaru poster, 1937

Timaru poster, 1937

By the interwar years the beach had become a place for bathing in the sun and the sea. In posters such as this one, Timaru set out to attract visitors to Caroline Bay for swimming and commercial amusements.

About this item

Alexander Turnbull Library
Reference: C27960

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Matauranga o Aotearoa, must be obtained before any re-use of this image.

How to cite this page:

Jock Phillips. 'Beach culture', Te Ara - the Encyclopedia of New Zealand, updated 2-Mar-09
URL: http://www.TeAra.govt.nz/en/beach-culture/3/6