Riverhead tobacco

Riverhead tobacco

In the 1920s the entrepreneur Johann Husheer moved to Riverhead and began growing tobacco. The next year he formed the National Tobacco Company, processing the Auckland-grown leaf at his factory in Napier, from where he launched the Riverhead Gold brand of tobacco.

This card was used to advertise the tobacco. The text includes the lines: ‘The only toasted tobacco on the New Zealand market, No cough, no bite; does not injure heart, lungs, or throat. Medical authorities recommend it.’