Story: Advertising
City shops have traditionally put considerable care into displaying goods in their windows. Here, a bottle store uses the white horse trademark to promote White Horse whisky. Interestingly, in a New Zealand of the 1920s and 1930s, when temperance sentiments were still strong, the words emphasise the whisky’s medical value, rather than its taste or alcoholic effects.
About this item
Alexander Turnbull Library, Frederick Nelson Jones Collection (PAColl-3051)
Reference: 1/1-011465; G
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.