Advertising spas in the 1930s (1st of 2)

Advertising spas in the 1930s (1st of 2)

Revenue from spas never kept pace with the high costs of development and maintenance, and by the 1930s government willingness to fund them was waning. There was, however, a final burst of spending during the 1930s, promoted by Sir Joseph Ward, prime minister from 1928 to 1930, who had himself benefitted from treatments at Rotorua. This art deco-style advertisement stresses the health-giving properties of Te Aroha’s mineral waters.